Lucy Samuel
summary
A website and marketing strategy consultant who can cut
through the jargon of website developers, designers and marketers
to help you to
deliver successful websites
by defining clear and deliverable website strategies and objectives.
These strategies will always be integrated into your business and marketing
plans and business goals.
2006 Website consultant
In 2006 Lucy established
herself as an independent consultant in order to
work on a variety of projects
Stellar Wealth
Marketing workshop facilitation for Stellar Wealth for
their management team to direct and focus thinking on the future strategic direction
of the business and the most effective marketing activity to develop the business
for future growth.
Sitemakers
Sitemakers are a leading website design and development
agency based in the
Somerset
and I have worked with them, and continue to work with them, on a number of projects.
These include developing a website strategy
for a leading South West furniture retailer through market research, competitor
analysis and an assessment of the current market positioning. Part of this project
also involved me producing a marketing strategy for promoting the website as well
as the business as a whole. I am now project managing the build and delivery of
this retailer’s website.
With Sitemakers I have also produced
a website strategy for a high-profile South West academic institution through consultation
with their marketing department and again, I am now project managing their website
project.
illumini
illumini is a marketing consultancy
with a broad range of clients. I have an ongoing relationship with the lead consultant
at illumini and projects have included writing a website brief for one of their
key clients, an importer and distributor of industrial products, having first met
with a company director and discussed their needs at length.
Lucid Products
Lucid Products is a software development company providing
solutions
to mobile phone companies.
I have helped them in the business planning process as well as in providing the
marketing focus in product development.
2004-2005 Web Producer, The Real Adventure
The Real Adventure is a thriving marketing communications
agency in
Bath
where I represented the web development team and positively contributed to the development
of client campaigns and proposals with the account teams. I liaised between technical developers,
account teams, creatives and clients and managed projects, including scheduling,
budgeting and responsibility for the delivery of all web projects.
1998-2004 Senior Online Marketing Executive, Clerical Medical
Responsibility
for the IFA and consumer websites within the Clerical Medical Marketing Communications
team liaising with product teams, technical development departments, creative agencies
and other business stakeholders.
1995-1998 yell.com
Development Manager in New Media Services at yell.com (then
part of Yellow Pages).